100% is a high-end motorsports label located in San Diego, California. It is widely recognized for creating top-quality motorcycle goggles, gloves, helmets, eyewear, clothing, and accessories for riders. Initially, the brand was centered around motocross, but it has grown to include mountain biking, cycling, and various other action sports. Throughout this expansion, it has kept a strong emphasis on innovation, longevity, and enhancing rider performance. Professional athletes and fans globally rely on its products, which embody the brand's motto, "The Spirit of Racing. "